Social Media Books 2010
Social Media For Graphic Communications -Aarkstore Enterprise
Strategy Summary Report—The Hows and Whys of Social Media. This 63-page report defines social media, the growing importance of using media channels like Twitter, LinkedIn, Facebook, and others to network and communicate with present and prospective customers, offers third-party estimates of the growth of the importance of, and spending on, social media by marketers in all industries, and offers specific advice for companies in the printing industry.
Table of Contents :
Introduction: Why Should You Care?
Jumping On
What Are Social Media?
Just a Fad?
Inbound vs. Outbound Marketing
About the Present Report
How This Report Is Organized
For More Information
Section 1: Yelling in All Directions at Once
Social Network Advertising Spending
Social Media Usage Among Marketers
Reasons for Social Media Usage
Challenges to Social Media
Return on Investment
Print Providers and Social Media Activity
Onward
Section 2: Web Sites and E-Mail
Web Sites
What It Is
What Is Required to Get Started
What it Costs
Best Practices for Inbound Marketing
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
What It Is
What Is Required to Get Started
What it Costs
Best Practices for Inbound Marketing
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
Section 3: Blogs and Podcasts
Blog
What It Is
What Is Required to Get Started
What Does It Cost
Best Practices for Inbound Marketing
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
Podcast
What it Is
What Is Required to Get Started
What Does It Cost
Best Practices for Inbound Marketing
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
Section 4: Twitter and Other Microblogging Sites
Twitter
What it Is
What Is Required to Get Started
What Does It Cost
Best Practices for Inbound Marketing
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
Other Microblogging Sites
Section 5: Facebook, LinkedIn, and Other Social Networking Sites
Facebook
What it Is
What Is Required to Get Started
What Does It Cost
Best Practices for Inbound Marketing
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
What it Is
What Is Required to Get Started
What Does It Cost
Best Practices for Inbound Marketing
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
Section 6: Social Bookmarking and Folksonomy
Digg
What It Is
What Is Required to Get Started
What Does It Cost
Best Practices for Inbound Marketing
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
Other Social Bookmarking Sites
Wikis
What It Is
What Is Required to Get Started
What Does It Cost
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
Section 7: YouTube and Other Online Video Applications
YouTube
What it Is
What Is Required to Get Started
What Does It Cost
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
Section 8: Conclusions and Recommendations
Six Social Media Questions
Question 1: What Do You Want to Accomplish?
Question 2: What is the Best Social Media Channel?
Question 3: What’s the Competition Doing?
Question 4: What’s the ROI?
Question 5: Who in the Organization Should Be Responsible?
Question 6: Where Do We Go From Here?
Stop the World, I Want to Get Off!
The Last Word
Appendix: Resources for Further Information
Books
Magazines and Web Sites
Interesting Web Links
About the Analyst
Table of Figures
Figure 1: Outbound Marketing
Figure 2: Inbound Marketing
Figure 3: Online Social Network Advertising Spending Worldwide, 2008-2011 ($ millions and % change)
Figure 4: Reasons That U.S. Executives Use Social Media, July 2009
Figure 5: Biggest Obstacles to Making Social Networks Work
Figure 6: Professionals Worldwide Who Measure the ROI of their Social Media Programs, August 2009
Figure 7: Is Your Company Active in any Social Media? —All Print Providers, September 2009 (Multiple Responses Permitted)
Figure 8: Will Your Business Be Offering Social Media Management
Capabilities as a Billable Service for Your Clients in 2010? —All Print Providers, September 2009
Figure 9: Will Your Business Be Offering Social Media Management
Capabilities as a Billable Service for Your Clients in 2010? —All Creatives,December 2009
Figure 10: Is Your Company Active in any Social Media? —”Marketing
Services Providers,” September 2009 (Multiple Responses Permitted)
Figure 11: Will Your Business Be Offering Social Media Management
Capabilities as a Billable Service for Your Clients in 2010? —”Marketing Services Providers,” September 2009
Figure 12: The WhatTheyThink Web Site; Note the Keywords in the Title Bar.
Figure 13: Note That WhatTheyThink Turns Up as the Top Google Hit for
“Printing Industry News”
Figure 14: Daily E-Mail from WhatTheyThink Provides News, Information, and Commentary
Figure 15: WhatTheyThink’s PrintCEO Blog
Figure 16: Podcasts are Audio Programs that Can Be Subscribed to and Downloaded Directly to iTunes
Figure 17: Podcasts Can Also Be Streamed Directly on a Web Site
Figure 18: Two Twitter Feeds
Figure 19: The American Printer Facebook Page Provides News and Headlines
Figure 20: The Saratoga Film Forum Facebook Page Provides News and Updates on Movies Being Screened
Figure 21: One Useful Feature of LinkedIn Is the Ability to Ask and Answer
Questions of One’s Network
Figure 22: Digg is a Popular Social Bookmarking Site
Figure 23: Adding Automatic “Digg” Buttons to Content Makes It Easy for Readers to Share It
Figure 24: Social Bookmarking “Share” Buttons
Figure 25: Wikipedia Is the World’s Most Famous Wiki
Figure 26: Genesis Press Video on YouTube
Figure 27: Top Business Objectives for Social Media
Table of Tables
Table 1: Comparative Estimates: U.S.
Marketers Using Social Media, 2008 % 2009
Table 2: Top Priorities in 2010 According to Senior Marketers Worldwide
Table 3: Comparative Estimates: Leading Metric Used by Marketers to Measure Social Media Marketing Success, 2009
Table 4: Is Your Company Active in any Social Media? —By Employee Size, September 2009 (Multiple Responses Permitted)
Table 5: Will Your Business Be Offering Social Media Management
Capabilities as a Billable Service for Your Clients in 2010?
—By Employee Size, September 2009
For More information please contact :
http://www.aarkstore.com/reports/Social-Media-for-Graphic-Communications-39351.html
About the Author
Minal H
SEO
vinod.minal@gmail.com
http://www.aarkstore.com
CollabTech 2010: Keynote: Social Media, Participative Pedagogy, and Digital Literacies
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