Social Media Day Boston
Buzz's name: email marketing is being replaced by social media? No!
In this Article …
If you are deploying a href = "http://www.comm100.com/emailmarketingnewsletter/"> marketing program by e-mail I do not know whether the resources would be better spent expanding a program of social media, or if you reduce the amount of emails to send to focus more on social media, this article examines whether the media is actually "kills" email.
The Increase in media
Before the advent of the media of social networks, please contact with their users or customers is much easier. Most read your email, and read frequently. But now, people spend less time without doubt your inbox and more time on social networks. As a result, many traders have turned their attention to the social network marketing to the detriment of their programs e-mail. In this article we will explore why social networks are not replaced by e-mail and should not change its marketing strategy by email.
The Numbers
System Communications in Boston has recently completed a study that found that social networks, Facebook, in particular, are to replace email as the most popular means to keep in touch with your friends. 96% of respondents regularly use Facebook to communicate with friends, followed by text messages and email from 93% to 91%.
That does not mean that people do not come into your inbox. E-mail remains the main communication tool for communication and related office work. Email is also the place where people receive their income and purchase confirmations of online shopping. People are not going in your inbox on a daily basis, the transactions of non-personal ways. While in their inboxes, people are still able to receive and often are receptive to your marketing campaign via email. There are some compelling reasons to stay focused on your email marketing program.
Monetizing social networking front monetize via email
One of the most important reasons to keep your email marketing program in tact due to the increased viability of direct marketing companies e-mail through the social networking front. How users behave in very different environments. In an e-mail, assuming you can make the user open the email The user is engaged in an activity alone, without other distractions. He or she can read (scan what we mean!) Your email address and channeled click links or other measures. Users participate in the sole activity to absorb and respond to your message.
In a social network, however, is much more difficult (but not impossible) to generate direct intervention measures or sale. Although Dell Computers reports great success with its campaign on Twitter, most other companies (especially small and medium enterprises) have difficulties social media users to convert revenue streams. Makes sense. In an environment of users of social media are not bound to follow through actions. They are online to explore the information and, more importantly, interact with other users. Convince a user of the media to become a social action taker receptive rather than read them and then move to the next opportunity to interact with other users of the social network is difficult, tedious and has a much longer tail of the unit in action.
Social network migration: Why keep the mailing list is the key
Just remember a few years ago, when all people think that MySpace could last forever? Today MySpace is trying to income and much of its user base has shifted to other social networks. Move your profile and after a social network to another is not difficult. When friends and contacts to start To do this, users will continue. The fact that we believe that no one would give up Facebook and Twitter today, this does not mean that the best option with better technology will not come. And when that happens, you will need to build a public social network from scratch again.
Conversely, when people do change email addresses, they rarely do, and often keep the same email address for many years. In some cases, even if they change their email address still occasionally review your old address. Once you have a database of e-mail but do not wear, has a user more reliable and long-term contact.
In addition, your email list is a home of the assets of the company. In the event that your strategy Output is to make your company purchased, the number of email addresses you entered in the list of your home can be considered in the total value of your business.
He has a social network that has proven it can withstand a decade of use, but many email providers! Do not give up your email list unless they are willing to take the risk that their social networking strategy negatively impacted by the advance of technology.
Best email marketing is the key
Make no mistake, however, that users spend less time in your inbox the past will definitely have an impact of your campaigns email marketing. You will have to focus on four things to do in the networks of email marketing social work time!
- Offers relevant: 'inboxes are overflowing, and users want to quickly remove. You do not have the luxury of sending does not require giving users more just to get a small response rate. Take the time to segment your list, look at what it offers its users to respond and send only the best deals through their email campaigns.
- Great subject line: Again, since the mailboxes are full and people are spending less time with them, delete mail without reading it became more frequent. Be sure to spend time and effort into your subject line. More resources to compete with e-mail less than usual. The issue is the most important step in the process of these days!
- High delivery capacity: This should obvious. Even if you do not in the inbox, it used to be people from time to time would be to look through your junk mail or spam. This is not the case, so make sure your sender reputation is clear and the messages in the inbox increasingly important.
- Offers a tail long and content: Because most people are between checking their inboxes (sometimes days, sometimes weeks), the ability to use email marketing as a strategy in real time communication no longer exists. If you send an e-mail to be answered within 24 hours, will be much lower rate of response you used to. Make an offer (or events referred to your e-mail) have at least three days in line to get into action.
Social networks do not replace email, but change the people using it. Make sure your policy email reacting accordingly. Send good relevant, targeted e-mail lists to clean the house. It is this e-mail is best for pure return on investment and also comes with a number other benefits should not be overlooked.
The first step to start with email marketing, if their primary method of customer requests or in combination with a social networking strategy is to select an email send quality partners. Comm100 , Who gave this summary free of charge, offers a completely free, and a solution of host e-mail newsletter. It is both an excellent long-term solution and short-term to get your e-mail marketing of land almost any type of customer or mailing list customers!
About the Author
Comm100 Network Corporation provides open source and free hosted customer support software for small and medium businesses. Comm100 fully integrates multiple communication channels, including Live Chat, Newsletter, Forum, Knowledge Base and Email Ticket. All Comm100 products are delivered as FREE SaaS/Hosted applications and completely FREE. For further information about Comm100, please visit: http://www.comm100.com/.
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