Social Media Trends 2011
Gloom And Doom Gives Way To Colour
Move over neutral colour schemes. Livelier hues are making a comeback in home décors in 2010-2011 and it’s all about using colour to lift our spirits in the midst of tough times, says leading Canadian paint brand Sico Paints.
“During the past years, Canadians have opted for comforting, warm neutrals like browns and beiges as a result of an uncertain economic, political and environmental climate, but now people have had enough with doom and gloom and are looking for a change, a new beginning,” says Stéphanie Pelland, marketing communication manager for the Sico brand and member of the international colour forecaster Color Marketing Group. “In 2010-2011, we’ll see a trend toward consumers choosing livelier colours to reflect their optimism in their quest for a brighter future.”
Colourful hues such as deep reds and purples, vivid blues and greens, pigment-infused pastels such as baby blues and pinks, and earthy golds and clays will be among the new colours featured in next year’s palette.
According to the brand’s research, the 2010-2011 palette will be divided into four themes: “back-to-basics” featuring rural-inspired down-to-earth mid-tones; “classic revival” a theme incorporating design elements that are rich in history but revisited with a contemporary twist; “synthetic culture” a theme defined by dynamic and energetic acid-fresh colours; and “free expression” a theme which features original colour combinations and mismatched patterns and styles.
Nothing says new beginning like Sico’s “free expression” theme which is a perfect representation of the overall trend towards livelier colours in 2010-2011. Exuding a sense of optimism, individuality, rebellion and freedom, this theme is reflected in the 2010-2011 colour palette through creative colour combinations.
“This palette is representative largely of young people who use social media and other creative means to express themselves in an effort to contribute to a better world,” explained Pelland. “It translates into unique colour mixes, including intense purple combined with acidic yellow and ocean blue – like Sico’s Trance (6026-83) purple, Pomelo (6101-54) yellow and On the Horizon (6159-41) blue – as well as sunny orange with dark red and soft neutral such as Goa Sands (6090-64) orange, Pure Passion (6050-75) red and Mythical Savannah (6197-21) pale khaki.
Added to this décor of unconventional colour blends will be the use of mismatched patterns, styles and materials. More information about colour trends and emerging combinations can be found online at www.sico.ca.
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Social Media Trends for 2011
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